Evaluate Kodaks Position In Traditional Photography Media Essay

Evaluate Kodaks Position In Traditional Photography Media Essay In 1880, George Eastman invented the first camera which uses a dry-plate formula and also a machine to make these plates (Gavetti et al, 2005). George established Eastman Kodak Company in Rochester, New York. The dry plate technology was later replaced by film rolls named as Kodak. In 1888, Kodak Company introduced the camera with the tag line, You press the button we do the rest'(Gavetti et al, 2005). The main goals of company to be successful were to mass produce at low cost, worldwide distribution, aggressive advertising, customers need oriented and continuous RD. In the article Kodak and the digital revolution by G. Gavetti, R. Henderson and S. Georgi, Eastman quoted that, Nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument. Kodak used the razor blade model for the business and sold out cameras at cheaper price, while the cost of film and developing was higher. Kodak developed color films in 1921 and was first introduced for consumers in 1963. By the end of 1967, Kodak holds 90% of film making and 85% of camera sales (Gavetti et al, 2005). In 1981, Sony Corporation introduced the first digital camera named Mavica. Kodak had this technology before Sony launched it, but they were afraid of cannibalization of the silver halide technology. Fuji Film came in to market with a 400 speed color film and low cost photographic papers. It was the official sponsor of Olympics 1984. By the end of 1993, Fuji acquired 21% of worldwide market (Gavetti et al, 2005). In 1993, Kodak hired Fisher as the new CEO of the Company. Fisher changed the razor blade business model to network and consumables model. Fisher tried to change the way of thinking at Kodak Company but it did not worked. Later, Fisher was replaced by Former General Manager of Kodak Canada, Daniel Carp. Carp resumed with the same business model. Kodak now excelled in cameras, online services and image printing at kiosk or inkjet printers. Evaluate Kodaks position in traditional photography. Why has the company historically been so successful? In 1885, Eastman established Kodak with the aim of producing a user friendly product. The slogan did the thing of marketing for the company, i.e. You click the button we do the rest.'(Gavetti et al, 2005). The company was very successful and there were literary no competitors to them. Kodak believed in quality and customer need satisfaction. Kodaks marketing strategy kept the customers away from switching to other cheaper brands. The razor blade model helped the company to fetch profits from films and image processing. The introduction of color imaging lagged the competitors far behind. To conclude, during 1970s, Kodak was very successful because of continuous innovation, customer satisfaction and aggressive marketing. This allowed Kodak to setup a standard barrier for other companies to enter the market. Compare traditional and digital imaging. What are the main structural differences? How have value creation and appropriation changed in digital relative to traditional photography. Traditional imaging used silver halide technology while digital imaging used electronic image sensors. Both these technologies are different from the technological point and also in structure and organization of company. In the traditional imaging, films were the only means of storage and Kodak had mastered in that field. While in the digital technology, as the barriers can be easily overcome, there were many new entrants in the market like Fuji and Sony. Digital imaging led to a fast change in the market. The prices fall drastically and customers now need more complementary resources. This new technology was more based on horizontal structure of the company rather than vertical. This led to a complete change in the organization of the company. Companies developed the habit of first mover policy for a particular segment of supply chain. Customers were provided with different complementary resource and continuous improvement in the technology created appropriate value for the company. Thus, digital imaging has led to segmentation of customers based on prices, quality of images, user friendliness and type of storage. Each company should focus on a particular segment and try to maximize its appropriation and thereby the profit margins. Evaluate Kodaks response to Sonys introduction of Mavica in 1981. Kodak used the Razor Blade model in the business of cameras and image processing. They sold cameras at cheaper price and obtained high profits for films and image processing. Kodak earned its profits from film and not from cameras. This model was successful for Kodak and they earned $1 billion in 1962 and captured 85% of the USA camera market(Gavetti et al, 2005). Kodak was recognized for its quality and people preferred Kodak over low cost other brands. In 1981, Sony introduced Mavica, a filmless camera. It stored images in a floppy disk and these images can be seen directly on TV sets. Kodak was afraid of cannibalism of its silver halide technology. The profit margin of silver halide technology was at least 50% more compared to digital imaging. So Kodak decided to continue with the traditional photography. Later Kodak was threatened by the digital photography and so they decided to diversify their business in fields like pharmaceutics, clinical diagnostics and mass storage. This led Kodak away from its core business of photography. Kodak also invested in the digital imaging technology but majority of business was still focused on film photography. Kodaks response to Sonys introduction of Mavica was inappropriate. Kodak management was very much engaged in the traditional photography that they ignored the threat of digital imaging. According to Porters five forces, 1) Rivals like Fuji and Sony were increasing market share by introducing cheap and differentiated products from Kodak. Rivalry is the biggest threat to any company. 2) Other substitutes like mobile phones with camera and camcorders were introduced by other companies. 3) Consumers were moving towards digital cameras were they can save money on printing. Instead of continuing with the traditional photography and looking for higher profits, Kodak should have moved on with new technologies to gain an edge over rivals as they were already holding a large amount of market share. Fisherss Attempt to transform Kodak. In 1993, Kodak replaced Whitmore by hiring George Fisher. Fisher was former CEO of Motorola. Fisher misjudged Kodak as an imaging company and not a film making company. Fisher wanted Kodak to focus on imaging rather than diversified business. Fisher closed most of the diversified business like pharmaceuticals and chemical industry. Fisher helped Kodak to reduce the cost of production by developing joint ventures in China. Fisher also tried to re organize the company and rethink how to expand Kodaks market. Fisher wanted Kodak to make profits in hardware like Motorola and so he developed costly digital cameras which were unsuccessful due to high competition. Fisher had worked in an environment where people argue with each other and make the decision more effective. While Kodak was the company where people were trained to take orders from top management and never argue about it. Thus fishers attempt to make Kodak like Motorola has failed as Kodak is not a hardware company but a service company. Moreover, employees of Kodak were not accustomed to argue with the top management in making decisions. Kodaks current position in Digital imaging. Initially when Kodak entered the market in 1888, their business model was razor blade model. They started selling cameras at cheaper price and earned profits from films and image development. During the era of traditional photography, Kodak earned huge profits from making films and chemicals for image development. After the development of 1st digital camera by Sony in 1981, the market for traditional film photography started shrinking. Kodak took long time before they entered in the digital imaging market. Thats the reason they came down to position 3 in the industry behind Fuji and Nikon (plunkett). Today, Kodaks business is divided in 3 major segments namely, Graphic communication group (GCG), consumer digital imaging group (CDG) and film, photofinishing and entertainment group (FPEG). Sales of 2009 have decreased compared to 2008 due to economic slowdown. Over 2008, Kodaks 2009 GCG sales decreased by 18%, CDG by 15% and FPEG by 25%. Position of Kodak, had they adopted digital imaging strategy in 80s and 90s. The digital imaging era began in 1981, when Sony launched the 1st filmless camera to the market. During this period, Kodak ignored the change in the market and kept on going with the traditional imaging. The company was looking for profits and forgot to consider the future trends. During 1980s, Whitmore tried to diversify the company to various unrelated business. If they had not invested in all those industries and invested in digital imaging, the scenario would be completely different. Kodaks view of digital imaging in 1980s as photo CD was also a disaster. They spend millions of dollars in developing this project and finally end up distributing to the wrong segment of customers. Fishers idea of concentrating on core business was good, and he paid off debts by selling the unrelated business. But he failed to restructure the company as digital imaging company. His idea of Kodak as hardware Company was a blunder as Kodak was good at services rather than hardware production. All this events led Kodak away from the core profitable business of imaging. It allowed rival industries to get ahead in terms of sales and market share. Fuji is making out profits by developing large number of minilabs across the world.

Bloodless Revolution

â€Å"THE BLOODLESS REVOLUTION†. Talking about the first coverage, Economic Crisis’ causes and results are one of the main root cause of ‘Martial Law’ back then. Economy of many developing countries, including the Philippines, has reached its instability in its peak. When Ninoy Aquino was assassinated, many have now the courage to protest and do demonstrations against Marcos Regime whether or not in Manila which caused investors to back out since they are afraid of economical instability that had been continuously brought by these protests. Since there is already economic crisis that time, many are fired from their jobs thus, leaving the country to widespread unemployment and these unemployed Filipinos joined the rallies and marches leading to more popular grievances and discontent. Human rights violation were rampant and landlordism and poverty grew. Due to his criticisms not only in the country but from other nations as well, Marcos declared ‘Snap Elections’ with Cory Aquino as his main rival. He won evetually because of massive fraudility. This has enraged Filipinos with their leader C. Aquino and boycott Marcos’ allies’ companies. This has led to greater protests and marches and apparently, bloodless revolution took place with the help of Jaime Cardinal Sin, Agapito Aquino, Juan Ponce Enrile, Fidel Ramos, religious organizations, and most importantly, the Filipino people. Marcos has left the country with his family and went to Hawaii through the help of US Air Force. Cory Aquino has been declared by the mass as the President of the Philippines with her Vice President Laurel and implemented the 1987 Constitution which replaced the merciless ‘Martial Law’ of Marcos People Power Movement refers to the popular uprising that ousted Philippine president Ferdinand E. Marcos in February 1986. Also known as the EDSA Revolution, the uprising was in reaction to the massive fraud and violence unleashed by the government to ensure that Marcos and vicepresidential candidate Arturo Tolentino would win the so-called snap  elections  that Marcos had called earlier that month. The opposition ticket was headed by Corazon Aquino, wife of former Senator Benigno â€Å"Ninoy† Aquino, who was assassinated in 1983 by  elements  of the Philippine  military  as he debarked his plane at the  Manila  International Airport  (since renamed Ninoy Aquino  International  Airport). Many believed that Aquino and her running mate,  Salvador  Laurel, would have won had the  electionsbeen fair and honest. Massive demonstrations were held in front of Malacanang (the  presidential  palace) and two  military  camps located at Epifanio de los Santos Avenue (EDSA). The peaceful uprising became a model for other countries wishing to change their government without resort to a  military  coup or a bloody revolution. Having the evaluation, the question that the reporter wanted to ask is that—having now the clearer scenario and better knowledge about the EDSA Revolution I, which is more preferable: DICTATORSHIP or DEMOCRACY? As for my perspective, it would be STILL DEMOCRACY. People will tend to say that dictatorship is better since many Filipinos now are not abiding the law and usage of force in its implementation would be the best solution. But then, I think the main and very problem of out country is the misunderstanding and mis-usage of the word FREEDOM in which DEMOCRACY is quoted with. True Freedom and Democracy would always come with rights and responsibilities as citizens of our country. It is all about change—not for the worse but for the betterment.

Case Study of the Parish Church of Zejtun

Introduction What led the community to construct the Parish Church of Zejtun? Prior to the bing parish church of Zejtun, there was what is now called theOld Parish Church of Zejtun,or more normally known as theChurch of Saint Gregory, a mention name gained due to the presence of a statue of Pope Saint Gregory the Great situated near to the church. The inside informations refering the building of this church are unknown, but several architectural parts of the church indicate that parts of it were built in the 15Thursdaycentury while others have been constructed in the undermentioned century. By the terminal of the 17Thursdaycentury and the early old ages of the 18Thursdaycentury, the population of Zejtun has seen considerable growing. This growing resulted in the so parish church of Zejtun to go non fit for intent, therefore serious idea started to be made about the demand of a church which could function a turning population. The primary event that set on paths the thought of the building of a new parish church started all due to a ground that the so baronial 1s of the community strived to go good known. Therefore, with the want of going known and besides to be remembered for centuries, it was Gregorio Bonici who signed a contract which showed that a land known astal-Chasirawas to be donated to the church to function as the site to raise what would go the new parish church of A »ejtun. This contract can be said to hold been a really generous one, as the donated site, which besides had the advantage of being in the Centre of A »ejtun, could non merely be the topographic point for a new monumental church, but it besides had the infinite for a vestry, an oratory, and besides a broad church square. To reaffirm the importance that helpers gave towards their privation to be remembered during these ages, in the instance of the parish church of A »ejtun, apart from Gregorio Bonici there was before besides a nother citizen whom donated land to the church, but this land was considered as non being a preferred one due to the constrains it held and besides because of its distance off from the Centre of the town, which was truly of import at that clip since it had to function for the whole community at a clip in which there was no dependable manner of transit. Besides, the Testaferrata household, the inheritors of Gregorio Bonici, owned an communion table in the chief crypt of the church. But for baron Bonici this was non his last contribution, he wanted to be certain that this undertaking moved swimmingly and reached its’ phase of completion, therefore he continued to shoot money towards the funding of the undertaking up to a upper limit of 30 old ages after he and his married woman had died, as is found written in his secret will. hypertext transfer protocol: //www.A »ejtunparish.com/pages/r1/zepDart.asp? m=394 hypertext transfer protocol: //www.mepa.org.mt/A »ejtun The first measure to do this undertaking materialise saw its induction by the design of the celebrated designer Lorenzo Gafa’ . This can be seen in the trial study of Cocco Palmier of 1693, naming Lorenzo Gafa’ as the interior decorator of the program of the new church and which by that clip he had already started working on the eastern side of the church. Almost nil can be said sing the old ages that followed, as the consequence of research that has been made in this respect is that there are no studies on what was go oning and the advancement of the undertaking. Another of import point which leaves a nothingness when it comes to discoursing about the primary phases of building, an point which most likely has been lost, is the original set of programs of Lorenzo Gafa’ . The research done by Giulia Privitelli in her thesis ‘THE PARISH CHURCH OF ST. CATHERINE OF ALEXANDRIA IN A »EJTUN: AN ARCHITECTURAL APPRAISAL’has resulted in the determination of paperss located in the archives of the Cathedral Museum of Mdina, which although doesn’t consist of the existent programs of Gafa’ , there is a papers which lists three of import dimensions, those of the breadth and length of the nave, and besides the dimension of the transept. These dimensions are recorded inpalmiand although some disagreements can be found when it comes to change overing these dimensions to metres, they come truly close to the existent sizes. Taking as an illustration the length of the nave ( without the apsis ) , it is recorded as was supposed to be 182 palmi, which converts to 46.6m, of which there is a different of merely 1.9m from the existent size, measured as 44.5m. If we were to take these measurings as being what Gafa’s plans consisted of, the result would hold been a latin-cross form church, a signifier which was get downing to derive popularity with the Maltese community. With such information, it is normally understood that the bein g of other parts of the church, such as the side-aisles, were ulterior add-ons and non portion of Gafa’s original programs. It was the 25Thursdayof November 1692, when Gregorio Bonici and the remainder of the local community, have seen the grade of the start of the building on site, for a edifice that the locals of A »ejtun felt a great demand of. On that twenty-four hours, Bishop Cocco Palmier placed a medallion which exhibited his coat of weaponries, inside a lead box which was put at the foundation of the church. With the work of Guilia Privitelli, today we have a new position sing the architecture of the parish church of A »ejtun. Privitelli’s thesis, in contrast with the other antecedently published literature, does non merely take into consideration the early designs of Lorenzo Gafa and his artistic beginnings. The thesis takes into history ; the ulterior additions/alterations done to the church and how these additions/alterations have been affected by the already present construction. What has besides seldom been given adequate importance, is that several old ages have passed from when the undertaking started until it was wholly finished to the current signifier it is today. Throughout these old ages, the leading of this undertaking has been transferred from one individual to another, and with such alteration that already by itself brings a alteration in the manner the undertaking director thinks and plants, there is besides the factor of what became stylish and aesthetically mor e preferable at the clip of a certain building stage. When such factors are given equal importance in a published literature, so one can get down to do comparings sing the architectural designs and cosmetic inside informations that came out at different periods and under different undertaking directors. To give a farther different position, this paper will be laid out as if one doing a circuit around the parish church of A »ejtun, of which foremost the outside will be discussed and so the focal point will turn about the inside of the church. Outside As stated already earlier, the parish church of A »ejtun has the signifier of a Latin-cross, it is a church which has a size which is well bigger than those churches which have been antecedently built. One might believe that this thought of edifice in the signifier of a Latin-cross was due to the influences brought to us by the Knights of St. John. This is true, but there was besides an thought which emmerged from one of the most of import oecumenic council of theRoman Catholic Church, the Council of Trent. Although the council didn’t give instructions on the manner in which a church had to be built, it gave a form in which the chief altar-space had to be flanked by transepts which were normally made externally seeable. When discoursing about the parish church of Zejtun, one can debate about whether the church still holds a true typology of a Latin-cross or non, and this is chiefly due to the ulterior add-ons of the oratory edifice and besides the side isles which made the o utside of the church look wholly different so it was intended to be by Lorenzo Gafa.FacadeA characteristic which is frequently recognized sing the facade, is the proportion between the breadth and the tallness, in which the horizontality is greater than the breadth with a entire ratio of 1.51:1, composed of seven bays divided vertically in two equal parts ( while excepting the bell towers and the frontispiece ) . The verticalness gained through the usage of Doric pilasters on the lower grade and the Ionic pilasters straight above, which reach along the whole facade making the already celebrated seven bays, is lessened with the presence of uninterrupted entablature, therefore beef uping the already strong horizontality feature. It should be noted though that if we excluded the late extension of the sides, the facade would hold most likely consisted of merely the in-between three bays, therefore the sense of horizontality would hold been wholly non present with a tallness to width rat io wholly the antonym from the current bing facade. All three doors of the facade along with the two statue niches above the little side doors have a triangular pediment, while the stained glass window above the chief door has an arched pediment, besides it can be said that the frontispiece has a broken arched pediment. The frontispiece is made of a marble tablature written in the twelvemonth 1720, and it serves to mark the dedication of this church towards Saint Catherine of Alexandria. This frontispiece stands in the center of two statues, stand foring Saint Peter and Saint Paul, in which at first were the lone statues decorating the facade of the A »ejtun Parish Church. It was around the eightiess that the facade was besides ornamented with two other statues in the niches straight above the little side doors, allegorically portraying religion ( ‘Fede’ ) and hope ( ‘Speranza’ ) . Side-aisles It was around 1779 that the side-aisles of the A »ejtun Parish church were constructed, therefore traveling from the initial three in-between bays, to the current bing seven bays facade. At the clip during the 18Thursdaycentury, it was a known factor that churches wanted to portray a genuinely greater dominant visual aspect over the surrounding, therefore the easiest manner this could be gained, since besides the site permitted for such undertaking particularly in the instance of the parish church of A »ejtun, was the add-on of the side-aisles. The proposal for such undertaking wasn’t granted permission based on the thought that the church wanted to tag farther monumental laterality, but the issue of serious demand of sidelong support support was brought frontward based on the fright that there was the possibility that the nave could fall in. This was the idea of Giuseppe Bonnici together with a figure of designers. Although this big extension was certainly non wholly need ed to merely reenforce the nave supports, when the factors of ; viability, need for enlargement due to the turning community and besides the aesthetically pleasing visual aspect this undertaking could hold provided, were taken into consideration, the permission was to the full granted. This extension of the side-aisles brought with it several alterations, such as the little domes on the sides, which have the map of allowing visible radiation into the church along with the several stained glass Windowss on the sides of the nave. Besides there was the building of an arched buttress screen. This undertaking has normally been understood that it had been completed on the 3rdof May 1779 due to the fact that one can happen this day of the month engraved on one of the winging buttresses, which most likely was the last flying buttress to be built. Bell Towers What remains to be discussed when it comes to the west side of the church are the bell towers. It must be understood that even as said before, ab initio the facade of the parish church of A »ejtun was wholly different due to the fact that merely the nave was existing, though this doesn’t mean that there were no bell towers. When looking at the thickness of the transept walls, at their internal handbill walls it is noticed that these could hold been what remains of the bell towers that existed at the transepts. The architectural thought of making two bell oarsmans on the frontage was non really popular in the early seventeenth-century churches and Gafa’s subsequently church designs, but the Maltese were made to alter their head as this characteristic of a two-towered western frontage was implemented to the Mdina Cathedral. The ground for which the location of the bell towers of the parish church of A »ejtun was changed to the current place, is seen to be a forceful one, and the chief cause was due to the bad province in which the bell towers had ended. It is said that the component which air current forces from the north-west way. The figure of bells which have been placed in these bell towers goes up to fourteen, crossing merely over three hundred old ages. Today, the bell tower on the right houses the five to the full working bells, four of which have been produced in 2005, while another ( ‘Antonia’ ) was founded in 1947 and shill has a good tonal sound, all of which have been done by the British company John Taylor. Dome Although it has been said that the bell towers have been severely affected by the air current, up to the point of necessitating Reconstruction, on the contrary, at that clip the dome was still to the full structurally stable and didn’t demand to be changed or restored. But the current dome of the Parish Church of A »ejtun isn’t the original one which was designed by Lorenzo Gafa, alternatively, the old lantern-less dome had to be dismantled and rebuilt, based on the design of Joseph Zahra. It was in early 20Thursdaycentury that the original dome was deemed to be structurally non safe, and was therefore dismantled, with Zahra’s design taking over. Though the dome has been reconstructed ( while wholly non following Lorenzo Gafa’s design ) , the original dome membranophone has been kept. It can be easy noticed that the current dome design followed no geometrical order so as to do it a incorporate component together with the Lorenzo’s dome membranopho ne. The diameter of the dome has been recorded to be approximately 11.61m, merely about 0.04m less than the dome of the Mdina Cathedral. External Ornamentation Apart from the two rock sculptures stand foring allegorical figures of Faith and Hope which have already been discussed, one can happen another exclusion made to figurative sculptural ornament. On the North and south frontages of the church one can happen bull-like antefixa. These figures, although they are H2O spouts which have been modified, can be compared to the well-known â€Å"tongue-masks† , which are figures that are created so as to assist in maintaining off evil liquors. These type of â€Å"tongue-masks† , with broad and convex eyes and a level and widened nose have become widely popular in Malta during the stay of the Order of Saint John. During the early 19Thursdaycentury this sculptural tradition, together with its symbolic significance, started to lose its popularity within the Maltese community. Interior Upon come ining into the parish church of Zejtun, one can recognize the big proportions of the inside. When compared to churches organize the primary coevals, it can be said that the proportions of the parish church of Zejtun are of significant difference and the nave can be considered as a good illustration. The nave normally had an country which covered a span which was twice every bit long as it was broad, but in the instance of Zejtun’s church, the measuring ratio is 1:2.46, giving a stronger eastern impulse when standing on the interior. A greater nave tallness and internal light was obtained due to the attack adopted for the roofing system, which was introduced into the Maltese community by Francesco Buonamici. What can besides be noticed about the nave of the parish church of Zejtun is that it has a feature of continuity. This characteristic is present due to the Attic pilasters that follow the same perpendicular lines as those created by the elephantine pilasters at th e nave degree, making a strong signifier of integrity between the lower and upper portion of the church. During the clip in which the side-aisles were non constructed, the arches that open from the nave, integrated communion tables in them. These communion tables were subsequently moved backwards due to the extension of the side-aisles. All the side-aisles communion tables are composed in the same manner, built all in a niche-like composing, with the sidelong sides of these ‘niches’ decorated with pictures. One interesting characteristic is that they are placed within the thickness of the side-aisles’ walls, a characteristic which makes the side-altars different from the communion tables at the transepts and those of the choir. Some characteristics are common for all the communion tables of the church, even the chief communion table. All the communion tables are elevated by two stairss, keeping a symbolic significance that one must look or make upwards, doing the perceiver spiritually feel that there is a force which is much greater than him. Besides all communion tables have their ain, or portion between them, a cupola, in which instance the side-aisle’s communion tables have one cupola each, which is the same as those of the choir and the transepts, but of a smaller graduated table and which are less adorned. Eleven of the communion tables have a pleasing signifier of architectural and sculptural model, of which can be in some manner considered as being of a Baroque manner, although the communion tables of the choir and the transepts are a bit over-elaborated to be wholly considered as of the Baroque manner. Decision In decision, it can be said that when one Tours about and inside the parish church of Zejtun dedicated to Saint Catherine of Alexandria, one is touring a church of which throughout its building has fallen in the custodies of several interior decorators, most of which have influenced the concluding signifier of the church. The different custodies, and the old ages taken for the completion, have resulted in the building of a monumental edifice, a edifice of which certainly can break function as the new religious meeting topographic point for the community of Zejtun, and a memorial which the local community thinks that is the edifice which genuinely honours its dedication to Saint Catherine of Alexandria.

Ascent of Money Free Essay Example, 1500 words

Ascent of Money is a groundbreaking film series that reflects the events of the crumbling financial crises. In the film, the constricted credit, and the collapsing banks and industries raise queries about how the 2007 economic crisis came about. Produced by Niall Ferguson, the film features the events of the money problem in which the historical precedents of the finance, banking, and trade fueled the unprecedented collapse of the economy. Millions of people baffled over the need for more money amid the financial crisis. For example, during the 2007 housing bubble burst, powerful institutions that had the control over reversing the crises from happened never took effective steps. Perhaps, Ferguson produced the film to show that even in the middle of a financial crisis, the economy remains extraordinarily viable. Even at the advent of Obama s administration, his government still struggled to deal with the challenges of resource allocation; probably due to lack of effective policies o r presence of internal politics that controls the whole of United States economy. The essay will focus on the analysis of five episodes from the documentary series and show that Ferguson intent was to show that the money problem will never be over. In episode 1, Dreams of Avarice, Ferguson explains the origins of credit and debts and why it is impossible to live without credit networks in the present civilization. We will write a custom essay sample on Ascent of Money or any topic specifically for you Only $17.96 $11.86/page It was later coins were introduced as a medium of exchange. Although there was no understanding why money had to be made of a precious metal, somehow, the flow of money beat the old world and introduced a new world conquest.